FoodBuzz is “the first-ever community site devoted exclusively to food and dining content—an unparalleled resource for searching, surfing and sharing with fellow foodies everywhere.” The FoodBuzz Featured Publisher program is a very popular advertising network off-shoot of the site.

THE BASICS:

The FoodBuzz Featured Publisher ad network runs ads on approved food-related blogs and websites. In the past they have run ads for Muir Glen, Quaker, and Earthbound Farm, among many others. When not running ads from food-related sponsors, FoodBuzz runs house ads in the ad space.

THE REQUIREMENTS:

FoodBuzz does not list any site traffic or blog age requirements. However, that does not mean that they do not exist and like all ad networks, they retain the right to visit and approve your blog before inviting you to join the network. Also, FoodBuzz ads are only for blogs with a good portion of food-related content.

THE EXTRAS:

Taken from the FoodBuzz website, here is what they offer Featured Publishers:

• better advertising solutions
  Unique Revenue Program and Relevant Food and Dining Advertisements
• greater online exposure
  Editorial Spotlighting and Unique Positioning on Foodbuzz.com
• increased traffic driving opportunity
  Search Engine Optimization and Increased distribution via Foodbuzz.com
• stronger community resources
  Search Engine Optimization and Increased distribution via Foodbuzz.com

A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.

Signing up with an ad network is a great monetizing option for blog publishers. They provide a steady stream of income that increases as a blog’s readership increases.

Ad networks use a CPM formula to determine their pay outs. CPM stands for cost per thousand (with M representing the Roman numeral for 1000).  The 1000 is based on page impressions.

Ad networks either determine a flat rate CPM (say $4 per every 1000 page impressions), or they assign an individual fee to advertisers and then take a percentage of those earnings. Here is an example for a network like that:

Campaign CPM rate Ad Network (60%) Blogger (40%)
Food Co.             $12.00                $7.00                                 $5.00
Clothing Co.       $10.00               $6.00                                 $4.00

Every ad network has different requirements for admittance and pay rates and schedules. Find out more about the ad networks options available to bloggers by reading about the individual networks.  (All ad networks will be linked as the info posts are written.  Check back often!)

• BlogHer Ad Network
• RGM Media
• AdRoll
• Adify
• blogads
• ASN (Advanced Search Network)
• Foodbuzz
• BannerSpace
• Adtegrity
• Federated Media
• Copernic Media Solutions
• Premium Network
• RealCast Media
• Tribal Fusion
• the Robert Sherman Company
• Yes Advertising
• WidgetBucks

BlogHer Ad Network is a hugely popular off-shoot of the BlogHer website. Like the website, the ad network is focused around women. The bloggers in their network are women bloggers, or male bloggers who write a blog with large feminine appeal.

THE BASICS:

BlogHer runs ads on approximately 2700 blogs. Some of the companies buying ad space in the BlogHer network include: Cover Girl, Seventh Generation, JCPenney, and Swiffer, among many others.

The network has limited enrollment windows just a few times a year. However, when they are not accepting new applications, bloggers can sign up to be emailed with the next opening date as soon as it is set.

THE REQUIREMENTS:

• written by or for women
• updated on a regular basis (weekly)
• open to comments
• at least 90 days old

THE EXTRAS:

In addition to the income potential, BlogHer also offers bloggers increased exposure. Specific blog posts are rotated through their network on a regular basis. This is for all the blogs in the network too, not just the largest or most well-known. Additionally, BlogHer selects certain posts to spotlight on iVillage each week.